You have tons of amazingly creative ideas and are starting for real, finally your new business. You might be able to pull a few strings to get an event going to celebrate your achievement, put out a blog or video about it.
Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products.
And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit! What's more, press releases are cost effective. If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
However, most press releases never accomplish that.
Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they're intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid. For example, a while back I received a press release containing the following sentence: And, let's face it, a 6.
As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing. And I assumed probably rightly that the company's marketing team was a bunch of idiots.
With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool. Have a newsworthy story.
So it's got to have appeal to the entire readership of the publication. Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it's up to you to make sure that your press release looks and feels like a real article.
Provide some good quotes. Have him say something memorable and personal, if possible. Contact your top outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story.
Send them something personal. You might even want to rewrite the press release to fit their beat. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release.
Any good reporter will make the release look like a story, which means it's more likely to be picked up and republished. Luckily there are plenty out-of-work reporters out there right now.
What follows are three examples, pretty much picked randomly, which show how it's done. The first two have a little biz-blab in them, but are still reasonably effective. The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.Jun 09, · How to Write a Press Release.
In this Article: Article Summary Sample Press Releases Making it Pop Mastering the Format Community Q&A. Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from.
Your lead sentence should be a concise summary of the subject of the release%(64). If you run a business, press releases are a critical way to spread the word about your happenings and events.
Unfortunately, many people don’t know how to write press releases, and they wind up missing out on important media opportunities as a result. Remember, your goal in writing a press release is to spur interest from the media, not to spread trivial information. When writing a press release, you need to provide enough information for media outlets to create their own stories.
Your press release must be well-written and interesting while remaining concise. The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook.
How to Write a Press Release for Your Small Business 1. The headline/subhead.
The headline should be attention grabbing and encourage 2. The body. The body of your press release should stay as concise as possible, 3.
The boilerplate. This is the about us section where you provide background on your organization. 4. Contact Info. A reporter reads your. Your press release shouldn't sound like an obituary.
It should be a document that breathes a balanced amount of hard information and personality. "Write with active words so it makes your release sound like it's in motion and happening," says Nancy Schuster of Say it With STYLE Public Relations Inc.